HADM 6470

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  • Schedule of Classes - September 10, 2024 10:17AM EDT
  • Course Catalog - September 10, 2024 9:19AM EDT
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HADM 6470
Consumer Behavior

Course information provided by the Courses of Study 2023-2024.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.

When Offered Fall.

Permission Note Enrollment limited to: graduate students.

Comments Undergraduate students should enroll in HADM 3470.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 3470

  • 3 Credits Opt NoAud

  •  8022 HADM 6470   LEC 001

  •  
    • MW Statler Hall 198
    • Jan 22 - May 7, 2024

    • Lynn, W

  • Prerequisite: Graduate students only; prior marketing course. Undergrad students must enroll in HADM 3470. Please click here: https://cornell.ca1.qualtrics.com/jfe/form/SV_38W5UmGBwmycMJM to add yourself to the wait list.

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 3470

  • 3 Credits Opt NoAud

  •  8549 HADM 6470   LEC 002

  •  

  • Prerequisite: Graduate students only; prior marketing course. Undergrad students must enroll in HADM 3470. Please click here: https://cornell.ca1.qualtrics.com/jfe/form/SV_38W5UmGBwmycMJM to add yourself to the wait list.