HADM 3470

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  • Schedule of Classes - September 10, 2024 10:17AM EDT
  • Course Catalog - September 10, 2024 9:19AM EDT
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HADM 3470
Consumer Behavior

Course information provided by the Courses of Study 2023-2024.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.

When Offered Spring.

Permission Note Enrollment limited to: undergraduate juniors and seniors.
Prerequisites/Corequisites Prerequisite: HADM 2430, HADM 2410, AEM 2400, AEM 2420, or equivalent.

Satisfies Requirement Satisfies HADM or free electives for NSHA students.

Comments Graduate students must enroll in HADM 6470.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6470

  • 3 Credits Opt NoAud

  •  7977 HADM 3470   LEC 001

  •  
    • MW Statler Hall 198
    • Jan 22 - May 7, 2024

    • Lynn, W

  • Prerequisites: Juniors and seniors only; HADM 2430 or equivalent introductory marketing course. Grad students must enroll in HADM 6470. Please click here: https://cornell.ca1.qualtrics.com/jfe/form/SV_38W5UmGBwmycMJM to add yourself to the wait list.

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6470

  • 3 Credits Opt NoAud

  •  8548 HADM 3470   LEC 002

  •  

  • Prerequisites: Juniors and seniors only; HADM 2430 or equivalent introductory marketing course. Grad students must enroll in HADM 6470. Please click here: https://cornell.ca1.qualtrics.com/jfe/form/SV_38W5UmGBwmycMJM to add yourself to the wait list.