NBA 6090

Last Updated

  • Schedule of Classes - January 11, 2024 7:32PM EST
  • Course Catalog - January 11, 2024 7:07PM EST

NBA 6090
Digital Marketing

Course information provided by the Courses of Study 2023-2024. Courses of Study 2023-2024 is scheduled to publish mid-June.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing. 

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 12358 NBA 6090   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to MBA and graduate students only. ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: September 18th Add/Drop Dates: August 14th at 9:00 am through August 28th at 11:59 pm. Starting August 29th, permission of the instructor is required to add/drop and a late fee of $100 will be charged. If you are dropping on or after starting September 12th, you will also receive a "W" on your transcript in addition to the late fee. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 12359 NBA 6090   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to MBA and graduate students only. ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: September 18th Add/Drop Dates: August 14th at 9:00 am through August 28th at 11:59 pm. Starting August 29th, permission of the instructor is required to add/drop and a late fee of $100 will be charged. If you are dropping on or after starting September 12th, you will also receive a "W" on your transcript in addition to the late fee. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)