AEM 4095

Last Updated

  • Schedule of Classes - January 11, 2024 7:32PM EST
  • Course Catalog - January 11, 2024 7:07PM EST

AEM 4095
Digital Marketing

Course information provided by the Courses of Study 2023-2024. Courses of Study 2023-2024 is scheduled to publish mid-June.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing. 

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: NBA 6090

  • 1.5 Credits Opt NoAud

  • 12402 AEM 4095   LEC 001

  •  

  • Instruction Mode: In Person

Syllabi: none

  •   Seven Week - First.  Combined with: NBA 6090

  • 1.5 Credits Opt NoAud

  • 12403 AEM 4095   LEC 002

  •  

  • Instruction Mode: In Person