AEM 2400
Last Updated
- Schedule of Classes - February 16, 2018 10:59AM EST
- Course Catalog - February 12, 2018 11:18AM EST
Classes
AEM 2400
Course Description
Course information provided by the Courses of Study 2017-2018.
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
When Offered Fall, winter, spring, summer.
Permission Note Enrollment limited to: non-AEM majors with sophomore standing or higher.
Forbidden Overlaps Forbidden Overlap: AEM 2420.
Dynamic Session.
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Credits and Grading Basis
3 Credits Stdnt Opt(Letter or S/U grades)
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Class Number & Section Details
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Meeting Pattern
- TBA
- Dec 26, 2017 - Jan 20, 2018
Instructors
Perosio, D
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Additional Information
Instruction Mode: Distance Learning - WWW
This Online Winter Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ws/courses/courses.php?v=2013
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