NCCY 5030

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  • Schedule of Classes - September 10, 2024 10:17AM EDT
  • Course Catalog - September 10, 2024 9:19AM EDT
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NCCY 5030
Marketing Management

Course information provided by the Courses of Study 2023-2024.

The course is designed to introduce you to the fundamental concepts of marketing and customer-centric management that are relevant not just to marketers but to all business managers. After taking the course, you should be well prepared to formulate and communicate rigorous and practical solutions to commonly faced marketing problems across industries. This includes formulating a go-to-market strategy for a new product as well as strategies to manage existing customer relationships. A summary of the course goals is as follows:

When Offered Summer.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 2.5 Credits GradeNoAud

  •  1535 NCCY 5030   LEC 001

  • Enrollment limited to: Johnson Cornell Tech MBA students.

    Department Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 2.5 Credits GradeNoAud

  •  1536 NCCY 5030   LEC 002

  • Enrollment limited to: Johnson Cornell Tech MBA students.

    Department Consent Required (Add)