ILRHR 8102

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  • Schedule of Classes - December 5, 2018 2:49PM EST
  • Course Catalog - March 23, 2018 2:31PM EDT

ILRHR 8102
Strategic Positioning in Markets

Course information provided by the Courses of Study 2017-2018.

Central to your business strategy is identifying your strategic position. Strategic positioning is essentially how your firm "stacks up" to the competition and helps to define the scope and scale of your business. To survive and thrive you need accurate data-driven models for self-assessment and competition analysis. This course will cover product or service differentiation and help you stake your claim in a particular market segment. You will delve into fascinating case studies from fashion icon Gucci to jewelry giant Zales and review several of the greatest do's and don'ts in the history of strategic positioning.

When Offered Summer.

Permission Note Enrollment limited to: students enrolled in the Executive Master of Human Resource Management.

Comments Offered online only.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 0.5 Credits GradeNoAud

  •  1717 ILRHR 8102   LEC 001

    • TBA
    • Jun 4 - Jun 17, 2018

    • Collins, C

  • Instruction Mode: Distance Learning - WWW
    Enrollment limited to students in the Executive Master of Human Resource Management program.

    Department Consent Required (Add)