VTMED 6773

Last Updated

  • Schedule of Classes - January 5, 2026 3:59PM EST

VTMED 6773
Services Marketing

Course information provided by the 2025-2026 Catalog.

This course intends to teach essential concepts of services marketing with an emphasis on helping develop customer service skills that lead to customer satisfaction and business success / growth. We will explore quality improvement processes and strategies to maintain high quality of service. Concepts include customer service skills, assessment of customer satisfaction, market segment, target market, positioning strategy, market mix, service recovery system, marketing opportunities and research tools, and administration / analysis of customer surveys for business decision making amongst others.


Enrollment Priority Enrollment limited to: third-year veterinary students.

Last 1 Terms Offered 2025SP

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Syllabi: none

  •   Four Week - Third. 

  • 1 Credit Sat/Unsat

  •  2640 VTMED 6773   LEC 001

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  • Instruction Mode: In Person