TECH 5240

Last Updated

  • Schedule of Classes - April 8, 2026 7:48PM EDT

TECH 5240
Branding for Products

Course information provided by the 2025-2026 Catalog.

This course is designed to help students understand the strategic and practical aspects of designing a brand and an interface. We will cover the principles of brand strategy and brand design, user experience and interface design (UX/UI), and how to build a brand for the customer of the 21st century.


Prerequisites TECH 5900.

Enrollment Priority Enrollment limited to: Cornell Tech students.

Last 1 Terms Offered 2026SP

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Syllabi: none

  •   Seven Week - Second. 

  • 1 Credit GradeNoAud

  • 18668 TECH 5240   LEC 030

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  • Instruction Mode: In Person

    Enrollment limited to: Cornell Tech Master's students. Please note first-year Jacobs students do not enroll in Studio Electives in your SPYR1, you will enroll in studio electives in Year 2.