NBA 5615

Last Updated

  • Schedule of Classes - January 5, 2026 3:59PM EST

NBA 5615
Digital Platform Strategy

Course information provided by the 2025-2026 Catalog.

Business platforms are a set of business and technology building blocks that serve to facilitate the creation of complementary products and services. They are an essential feature of modern economies, particularly among products and services created by software. The emphasis of this course is on how to create, grow, gain value and capture market share from platforms. Course content will draw concepts from network effects, information asymmetry, pricing, and game theory. Students will apply these concepts to make decisions on how to manage platforms in case studies drawing from social media, entrepreneurship, enterprise software, and mobile services, among others. The course will be useful for students interested in founding new businesses, managing technology ventures and investing.


Forbidden Overlaps AEM 4615, AEM 5615, NBA 5615

Last 1 Terms Offered 2025SP

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Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 17554 NBA 5615   LEC 001

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  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS) and graduate students. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00am, January 13, 2026 - 11:59pm, January 27, 2026 with an additional add/drop period 9:00am, March 11, 2026 – 11:59pm, March 18, 2026. Students are required to obtain faculty permission to add/drop after March 18, 2026. If you drop after April 8, 2026, you will also receive a “W” on your transcript.