HADM 3430

Last Updated

  • Schedule of Classes - January 5, 2026 3:59PM EST

HADM 3430
Marketing Research

Course information provided by the 2025-2026 Catalog.

This course helps students become better consumers of marketing research. Topics include issues involved in designing, conducting, and interpreting focus groups, depth interviews, surveys, and experiments. Special emphasis is placed on what each method should and should not be used for and why.


Prerequisites HADM 2430 and HADM 2010 or equivalent.

Last 1 Terms Offered 2025SP

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Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  • 17619 HADM 3430   LEC 001

  •  
    • MW Statler Hall 291
    • Jan 20 - May 5, 2026

    • Garbinsky, E

  • Instruction Mode: In Person

    Prerequisite: HADM 2430 or equivalent and a statistics course.