ENMGT 5500

Last Updated

  • Schedule of Classes - January 5, 2026 3:59PM EST

ENMGT 5500
Digital Marketing for Engineering Managers

Course information provided by the 2025-2026 Catalog.

This course gives engineering management students a broad understanding of the digital marketing landscape combined with specific technical and analytical skills used in advertising and marketing roles such as product managers, product marketers, account executives, marketing managers, marketing engineers and marketing scientists. This will include hands-on work with search engine marketing/optimization, social media and video marketing, creative testing and measurement. Students will apply analytical applications to learn core technical marketing concepts and methods. Students will also work with various mainstream analytics platforms and perform data manipulation and analysis in Python.


Last 1 Terms Offered 2025SP

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  8204 ENMGT 5500   LEC 001

  •  

  • Instruction Mode: Distance Learning-Synchronous

    Enrollment limited to: on-campus Engineering Management students. Recommended prerequisite: Intro to Python and Data Analytics or equivalent.

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  8205 ENMGT 5500   LEC 002

  •  
    • M Online Meeting
    • Jan 20 - May 5, 2026

    • Yu, R

  • Instruction Mode: Distance Learning-Synchronous

    Enrollment limited to: distance learning Engineering Management students. Recommended prerequisite: Intro to Python and Data Analytics or equivalent.