COMM 3760

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  • Schedule of Classes - January 5, 2026 3:59PM EST

COMM 3760
Planning Communication Campaigns

Course information provided by the 2025-2026 Catalog.

Provides a theoretical and practical overview of the audiences, messages, and evaluation of communication campaigns. The course considers common methods of data collection (e.g. in-depth interviews, surveys) and analysis of campaign-related data sources. Specific topics include: (1) campaign goals, objectives, strategies, and tactics; (2) research design and implementation; (3) audience segmentation; (4) message construction; and (5) techniques of evaluation.


Prerequisites Prerequisite or corequisite: COMM 2820 or equivalent research methods course, and a course in basic statistics.

Distribution Requirements (SBA-AG)

Exploratory Studies (CU-CEL)

Last 1 Terms Offered 2025FA

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Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Graded

  • 11428 COMM 3760   LEC 001

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  • Instruction Mode: In Person