AEM 6150

Last Updated

  • Schedule of Classes - January 5, 2026 3:59PM EST

AEM 6150
Applied Behavioral Economics in Finance and Marketing

Course information provided by the 2025-2026 Catalog.

Behavioral economics has been popularized in people's mindsets through books like Nudge (Thaler and Sunstein, 2008) and Thinking, Fast and Slow (Kahneman, 2013). However, it is only more recently that businesses have started to apply behavioral economics in business applications and corporate initiatives. This proposed course will focus on developing students' knowledge and abilities in applying behavioral economics to consumer financial decision making and marketing contexts within companies. The course will be designed to be interactive with cases (e.g., in-class discussion) and project assignments (e.g., behavioral audits, A/B test design, behavioral solution proposals).


Prerequisites AEM 6140 or permission of instructor.

Last 1 Terms Offered 2025SP

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Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits Opt NoAud

  • 12269 AEM 6150   LEC 001

  •  
    • TR Malott Hall 406
    • Jan 20 - Mar 10, 2026

    • Shu, S

  • Instruction Mode: In Person