AEM 5615

Last Updated

  • Schedule of Classes - January 5, 2026 3:59PM EST

AEM 5615
Digital Platform Strategy

Course information provided by the 2025-2026 Catalog.

Business platforms are a set of business and technology building blocks that serve to facilitate the creation of complementary products and services. They are an essential feature of modern economies, particularly among products and services created by software. The emphasis of this course is on how to create, grow, gain value, and capture market share from platforms. Course content will draw concepts from network effects, information asymmetry, pricing, and game theory. Students will apply these concepts to make decisions on how to manage platforms in case studies drawing from social media, entrepreneurship, enterprise software, and mobile services, among others. The course will be useful for students interested in founding new businesses, managing technology ventures, and investing.


Forbidden Overlaps AEM 4615, AEM 5615, NBA 5615

Enrollment Priority Enrollment limited to: graduate students.

Last 1 Terms Offered 2025SP

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Syllabi: none

  •   Regular Academic Session.  Combined with: AEM 4615

  • 3 Credits Opt NoAud

  • 12257 AEM 5615   LEC 001

  •  
    • MW Statler Hall 165
    • Jan 20 - May 5, 2026

    • Forman, C

  • Instruction Mode: In Person