AEM 4410

Last Updated

  • Schedule of Classes - January 5, 2026 3:59PM EST

AEM 4410
Marketing Research

Course information provided by the 2025-2026 Catalog.

This course provides a fundamental understanding of marketing research methods typically employed by firms. It is primarily aimed towards the manager who must decide the direction of research activities and focuses on how one should design research, construct questionnaires, and collect and analyze data. The course will primarily focus on the interpretation and use of results rather than mathematical derivations. Students will be exposed to the practical side of marketing research through problem sets and projects.


Prerequisites AEM 2400 or AEM 2420.

Last 1 Terms Offered 2025SP

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Syllabi: none

  •   Regular Academic Session.  Combined with: AEM 5410

  • 3 Credits Opt NoAud

  • 12196 AEM 4410   LEC 001

  •  
    • MW Ives Hall 111
    • Jan 20 - May 5, 2026

    • Garbinsky, E

  • Instruction Mode: In Person

    Enrollment preference given to: Dyson students.