AEM 4095

Last Updated

  • Schedule of Classes - January 5, 2026 3:59PM EST

AEM 4095
Digital Marketing

Course information provided by the 2025-2026 Catalog.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing.


Last 1 Terms Offered 2025SP

View Enrollment Information

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6090

  • 1.5 Credits GradeNoAud

  • 12214 AEM 4095   LEC 001

  •  

  • Instruction Mode: In Person

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6090

  • 1.5 Credits GradeNoAud

  • 12215 AEM 4095   LEC 002

  •  

  • Instruction Mode: In Person

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6090

  • 1.5 Credits GradeNoAud

  • 12216 AEM 4095   LEC 003

  •  

  • Instruction Mode: In Person