AEM 4015

Last Updated

  • Schedule of Classes - January 5, 2026 3:59PM EST

AEM 4015
Customer Analytics and Strategy

Course information provided by the 2025-2026 Catalog.

Aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students with how customer relationship management (CRM) can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of CRM through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, strategy, marketing and retailing, as well as for entrepreneurs.


Prerequisites AEM 2400, AEM 2100 or equivalent.

Last 1 Terms Offered 2025SP

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: NBA 6340

  • 1.5 Credits GradeNoAud

  • 12211 AEM 4015   LEC 001

  •  

  • Instruction Mode: In Person

    Prerequisite: AEM 2400 and AEM 2100 or equivalent.

Syllabi: none

  •   Seven Week - First.  Combined with: NBA 6340

  • 1.5 Credits GradeNoAud

  • 12212 AEM 4015   LEC 002

  •  

  • Instruction Mode: In Person

    Prerequisite: AEM 2400 and AEM 2100 or equivalent.