AEM 2420

Last Updated

  • Schedule of Classes - January 5, 2026 3:59PM EST

AEM 2420
Marketing for Dyson Majors

Course information provided by the 2025-2026 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including targeting and positioning, and how to price, promote, and distribute goods and services. Marketing applications from various companies are presented and analyzed via multiple case discussions and field projects.


Forbidden Overlaps AEM 2400, AEM 2420, HADM 2410, HADM 2430, NCC 4530

Enrollment Priority Enrollment limited to: Dyson students.

Last 1 Terms Offered 2025SP

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 12159 AEM 2420   LEC 001

    • TR Warren Hall 175
    • Jan 20 - May 5, 2026

    • Hirshman, S

  • Instruction Mode: In Person

    Department Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 12160 AEM 2420   LEC 002

    • TR Statler Hall 265
    • Jan 20 - May 5, 2026

    • Bohling, T

  • Instruction Mode: In Person

    Department Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 12161 AEM 2420   LEC 003

    • TR Statler Hall 265
    • Jan 20 - May 5, 2026

    • Hirshman, S

  • Instruction Mode: In Person

    Department Consent Required (Add)