NBAY 6630

Last Updated

  • Schedule of Classes - June 21, 2024 12:50PM EDT
  • Course Catalog - June 6, 2024 12:59PM EDT

NBAY 6630
Behavioral Economics in Decision Making

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

This course on behavioral economics delves into its growing influence in business, particularly in product design, customer experiences, and managerial decision-making. Designed to cater to diverse student backgrounds and career goals, the course begins by exploring key theories and insights in behavioral economics. It then transitions to practical applications within business contexts. Emphasizing the applied application of behavioral economics insights, the course includes case studies for in-class discussion and hands-on projects like behavioral audits, A/B test design, and proposing behavioral solutions. It is particularly beneficial for students aspiring to careers in product development, data science, consulting, product marketing, or entrepreneurship.


Permission Note Enrollment limited to: Cornell Tech students, and Johnson students studying at Cornell Tech.

Last 4 Terms Offered (None)

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12204 NBAY 6630   LEC 001

    • M Cornell Tech
    • Mar 12 - May 17, 2025

    • Shu, S

  • Instruction Mode: In Person

    Prerequisite: TECHIE 5310 or permission of instructor. Enrollment limited to: Johnson and Cornell Tech students.
    Add/Drop Dates: 9:00 am, March 13, 2024 - 11:59 pm, March 20, 2024. Students will be required to obtain faculty permission to add/drop after March 20, 2024. If you drop after April 10, 2024, you will also receive a "W" on your transcript.

    Instructor Consent Required (Add)