NBA 6260

Last Updated

  • Schedule of Classes - June 21, 2024 12:50PM EDT
  • Course Catalog - June 6, 2024 12:59PM EDT

NBA 6260
Consumer Behavior

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

How do you grab people's attention, increase someone's motivation, or boost customer satisfaction? Drawing on psychology, marketing, and economics, this course provides future managers, analysts, consultants, and advisors with strategic insights for influencing customer behavior within and outside of traditional marketing problems. By the end of this seven-week course, students will be able to (1) analyze theoretical and empirical findings on consumer behavior and (2) apply these insights to provide novel recommendations for how companies can change customer behavior. Along the way, students will be challenged to think differently about how people arrive at the judgments and choices they do, and how these choices ultimately affect their well-being. Students will also be able to assess themselves as a target of influence from marketers and media, gaining insights into their own decisions and behavior. The premise of the course is that understanding consumer psychology has powerful business and personal implications.


Last 4 Terms Offered (None)

When Offered Fall.

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Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 11987 NBA 6260   LEC 001

    • M
    • Jan 21 - Mar 19, 2025

    • Rifkin, J

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) and graduate students.
    Add/Drop Dates: 9:00 am, January 16, 2024 - 11:59 pm, January 29, 2024. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 29, 2024. If you drop after February 19, 2024, you will also receive a "W" on your transcript in addition to the late fees.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 11988 NBA 6260   LEC 002

    • M
    • Jan 21 - Mar 19, 2025

    • Rifkin, J

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) and graduate students.
    Add/Drop Dates: 9:00 am, January 16, 2024 - 11:59 pm, January 29, 2024. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 29, 2024. If you drop after February 19, 2024, you will also receive a "W" on your transcript in addition to the late fees.

    Instructor Consent Required (Add)