NBA 6200

Last Updated

  • Schedule of Classes - June 21, 2024 12:50PM EDT
  • Course Catalog - June 6, 2024 12:59PM EDT

NBA 6200
Marketing Research

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

The course is aimed at students who are interested in pursuing activities in marketing strategy and analytics. The primary objective of this course is to provide students how marketing research can help drive strategic business and marketing decisions. Students will be exposed to the practical side of marketing research (e.g., research design, qualitative research, survey research, marketing analytics) through case studies, hands-on exercises, and projects. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.


Prerequisites/Corequisites Prerequisite: NCC 5010, NCC 5030, or equivalent.

Last 4 Terms Offered (None)

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  6502 NBA 6200   LEC 001

    • TR

    • Park, Y

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) students, graduate students, seniors, and juniors. This course counts as a Management Science Elective.
    Add/Drop Dates: 9:00 am, January 16, 2024 - 11:59 pm, February 5, 2024. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 5, 2024. If you drop after March 18, 2024, you will also receive a "W" on your transcript in addition to the late fees.

    Instructor Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  6503 NBA 6200   LEC 002

    • TR

    • Park, Y

  • Instruction Mode: In Person

    Enrollment limited to: Strategic Product and Marketing Immersion (SPMI) students. This course counts as a Management Science Elective.
    Add/Drop Dates: 9:00 am, January 16, 2024 - 11:59 pm, February 5, 2024. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 5, 2024. If you drop after March 18, 2024, you will also receive a "W" on your transcript in addition to the late fees.

    Instructor Consent Required (Add)