NBA 6045

Last Updated

  • Schedule of Classes - June 21, 2024 12:50PM EDT
  • Course Catalog - June 6, 2024 12:59PM EDT

NBA 6045
Strategic Product Management

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

The objective of this course is to build a foundational understanding of the product management function in modern organizations. This course takes a consumer-centric and data-driven approach to the challenge of developing and launching new products into the market, as well as managing them over their lifecycle. Focusing mainly (but not exclusively) on technology companies interested in pursuing growth, we will discuss the steps needed to develop and bring products to market, including understanding customer needs to create mutual value, conducting demand forecasts, and designing a launch plan, including targeting, positioning, advertising, pricing, and distribution decisions. To bridge theory and practice, class sessions will interweave lectures, case discussions, in-class exercises, and guest speakers. Deliverables include individual and groups assignments and a final group project.


Last 4 Terms Offered (None)

When Offered Spring.

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Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12442 NBA 6045   LEC 001

    • MW
    • Mar 12 - May 17, 2025

    • Kankanhalli, S

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) and graduate students.
    Add/Drop Dates: 9:00 am, March 13, 2024 - 11:59 pm, March 20, 2024. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after March 20, 2024. If you drop after April 10, 2024, you will also receive a "W" on your transcript in addition to the late fees.

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