HADM 6480

Last Updated

  • Schedule of Classes - June 21, 2024 12:50PM EDT
  • Course Catalog - June 6, 2024 12:59PM EDT

HADM 6480
Brand Management

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

Brands have become the central organizing principle of most hospitality organizations, guiding many decision and actions. This elective course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises and research presentations, you will learn how to manage a brand for increased customer engagement, market advantage and profitability. We will cover key elements of brand management via presentations on key concepts as well as reading and presenting brand management research to give you the skills to incorporate both industry practices and insight from empirical articles into your brand management toolkit.


Last 4 Terms Offered (None)

When Offered Spring.

Comments Undergraduate students should enroll in HADM 4480.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 4480

  • 3 Credits Opt NoAud

  •  9682 HADM 6480   LEC 001

  •  
    • MW
    • Jan 21 - May 6, 2025

    • Fulmer, A

  • Instruction Mode: In Person

    To add yourself to the wait list, see https://cornell.ca1.qualtrics.com/jfe/form/SV_38W5UmGBwmycMJM.
    Enrollment limited to: graduate students.