HADM 6470

Last Updated

  • Schedule of Classes - June 21, 2024 12:50PM EDT
  • Course Catalog - June 6, 2024 12:59PM EDT

HADM 6470
Consumer Behavior

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.


Permission Note Enrollment limited to: graduate students.

Last 4 Terms Offered (None)

When Offered Spring.

Comments Undergraduate students should enroll in HADM 3470.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 3470

  • 3 Credits Opt NoAud

  •  6280 HADM 6470   LEC 001

  •  
    • MW
    • Jan 21 - May 6, 2025

    • Lynn, W

  • Instruction Mode: In Person

    Prerequisite: marketing course. To add yourself to the wait list, see https://cornell.ca1.qualtrics.com/jfe/form/SV_38W5UmGBwmycMJM.
    Enrollment limited to: graduate students.

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 3470

  • 3 Credits Opt NoAud

  •  6737 HADM 6470   LEC 002

  •  
    • MW
    • Jan 21 - May 6, 2025

    • Lynn, W

  • Instruction Mode: In Person

    Prerequisite: marketing course. To add yourself to the wait list, see https://cornell.ca1.qualtrics.com/jfe/form/SV_38W5UmGBwmycMJM.
    Enrollment limited to: graduate students.