NRE 5150

Last Updated

  • Schedule of Classes - September 10, 2024 10:17AM EDT
  • Course Catalog - September 10, 2024 9:19AM EDT
Global toggle of class tabs

Links for textbooks and Cornell Store open in new tab.

NRE 5150
PhD Seminar in Behavior Marketing

Course information provided by the Courses of Study 2023-2024.

In this special topics course, we will delve into several literatures involving the self and the buying, consuming, or producing of products and services. Some topics we will touch upon are Belk's concept of products as extended self, consumption and social status, dehumanization and objectification of consumers and producers, identity salience, moral identity, the influence of advertising and social media on consumer self-esteem, the influence of self-esteem on consumer behavior, gender relationships in consumer households, and the self in one's native versus a non-native language. In addition to the content of the articles and as opportunities arise, time discussing methodological and general research issues, such as how to triage ideas, how to do ethical and replicable research, and other topics related to becoming a productive experimental researcher. During this course, we will discuss a number of articles. Some articles will be chosen by the instructor. Others will be selected by the students. Students will be assigned to lead the discussion of specific papers.

When Offered Fall, Spring.

Permission Note Enrollment limited to: graduate students.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 11543 NRE 5150   LEC 001

  • Enrollment limited to: Graduate students. Add/Drop Dates: March 13th - March 20th. Deadline to drop March 20th at 11:59pm. Permission from faculty required to add/drop after March 20th. A late fee of $100.00 will be charged after March 20th. Deadline to drop without “W” April 10th After this date, "W" grade on your transcript in addition to the late fees.

    Instructor Consent Required (Add)