NBA 6260

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  • Schedule of Classes - September 10, 2024 10:17AM EDT
  • Course Catalog - September 10, 2024 9:19AM EDT
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NBA 6260
Consumer Behavior

Course information provided by the Courses of Study 2023-2024.

How do you grab people's attention, increase someone's motivation, or boost customer satisfaction? Drawing on psychology, marketing, and economics, this course provides future managers, analysts, consultants, and advisors with strategic insights for influencing customer behavior within and outside of traditional marketing problems. By the end of this seven-week course, students will be able to (1) analyze theoretical and empirical findings on consumer behavior and (2) apply these insights to provide novel recommendations for how companies can change customer behavior. Along the way, students will be challenged to think differently about how people arrive at the judgments and choices they do, and how these choices ultimately affect their well-being. Students will also be able to assess themselves as a target of influence from marketers and media, gaining insights into their own decisions and behavior. The premise of the course is that understanding consumer psychology has powerful business and personal implications.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 11379 NBA 6260   LEC 001

  • Enrollment limited to: MBA and Graduate Students Only. Add/Drop dates: January 16th – January 29th Deadline to drop January 29, 2024, at 11:59pm. Permission from faculty required to add/drop after January 29th. A late fee of $100.00 will be charged after January 29th. Deadline to drop without “W” is February 19th. After this date, "W" grade on your transcript in addition to the late fees.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 11380 NBA 6260   LEC 002

  • Enrollment limited to: MBA and Graduate Students Only. Add/Drop dates: January 16th – January 29th Deadline to drop January 29, 2024, at 11:59pm. Permission from faculty required to add/drop after January 29th. A late fee of $100.00 will be charged after January 29th. Deadline to drop without “W” is February 19th. After this date, "W" grade on your transcript in addition to the late fees.

    Instructor Consent Required (Add)