NBA 6045

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  • Schedule of Classes - September 10, 2024 10:17AM EDT
  • Course Catalog - September 10, 2024 9:19AM EDT
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NBA 6045
Strategic Product Management

Course information provided by the Courses of Study 2023-2024.

The objective of this course is to build a foundational understanding of the product management function in modern organizations. This course takes a consumer-centric and data-driven approach to the challenge of developing and launching new products into the market, as well as managing them over their lifecycle. Focusing mainly (but not exclusively) on technology companies interested in pursuing growth, we will discuss the steps needed to develop and bring products to market, including understanding customer needs to create mutual value, conducting demand forecasts, and designing a launch plan, including targeting, positioning, advertising, pricing, and distribution decisions. To bridge theory and practice, class sessions will interweave lectures, case discussions, in-class exercises, and guest speakers. Deliverables include individual and groups assignments and a final group project.

When Offered Spring.

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Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 17243 NBA 6045   LEC 001

  • Enrollment limited to: MBA and Graduate students Add/Drop Dates: March 13th - March 20th. Deadline to drop March 20th at 11:59pm. Permission from faculty required to add/drop after March 20th. A late fee of $100.00 will be charged after March 20th. Deadline to drop without “W” April 10th After this date, "W" grade on your transcript in addition to the late fees.

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