NBA 5615

Last Updated

  • Schedule of Classes - September 10, 2024 10:17AM EDT
  • Course Catalog - September 10, 2024 9:19AM EDT
Global toggle of class tabs

Links for textbooks and Cornell Store open in new tab.

NBA 5615
Digital Platform Strategy

Course information provided by the Courses of Study 2023-2024.

Business platforms are a set of business and technology building blocks that serve to facilitate the creation of complementary products and services. They are an essential feature of modern economies, particularly among products and services created by software. The emphasis of this course is on how to create, grow, gain value and capture market share from platforms. Course content will draw concepts from network effects, information asymmetry, pricing, and game theory. Students will apply these concepts to make decisions on how to manage platforms in case studies drawing from social media, entrepreneurship, enterprise software, and mobile services, among others. The course will be useful for students interested in founding new businesses, managing technology ventures and investing.

When Offered Spring.

Outcomes
  • Formulate and implement strategies to grow, maintain, and capture value from platforms.
  • Demonstrate competency in applying concepts from economics and strategic management that inform understanding of how and when platforms grow and decline.
  • Identify and analyze evidence of the impact of platforms on markets and broader society and communicate results.
  • Offer critical analysis of contemporary business events related to platforms.
  • Develop effective skills in communicating strategic decisions.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 11583 NBA 5615   LEC 001

  • Enrollment limited to: MBA, Johnson MPS and Graduate Students Only Add/Drop Dates: March 13th - March 20th. Deadline to drop March 20th at 11:59pm. Permission from faculty required to add/drop after March 20th. A late fee of $100.00 will be charged after March 20th. Deadline to drop without “W” April 10th After this date, "W" grade on your transcript in addition to the late fees. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)