NBA 4920

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  • Schedule of Classes - September 10, 2024 10:17AM EDT
  • Course Catalog - September 10, 2024 9:19AM EDT
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NBA 4920
Artificial Intelligence for Marketing Strategy

Course information provided by the Courses of Study 2023-2024.

With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.

When Offered Spring.

Comments There are no coding, math, or statistics prerequisites for this course.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: NBA 6921

  • 3 Credits GradeNoAud

  • 11377 NBA 4920   LEC 001

  • Enrollment limited to: Undergraduate Seniors and Juniors only. Add/Drop dates: January 16th – February 5th Deadline to drop February 5th at 11:59pm. Permission from faculty required to add/drop after February 5th. A late fee of $100.00 will be charged after February 5th. Deadline to drop without “W” March 18th. After this date, "W" grade on your transcript in addition to the late fees.

    Instructor Consent Required (Add)

Syllabi: none

  •   Regular Academic Session.  Combined with: NBA 6921

  • 3 Credits GradeNoAud

  • 11679 NBA 4920   LEC 002

  • Enrollment limited to: Undergraduate Seniors and Juniors only. Add/Drop dates: January 16th – February 5th Deadline to drop February 5th at 11:59pm. Permission from faculty required to add/drop after February 5th. A late fee of $100.00 will be charged after February 5th. Deadline to drop without “W” March 18th. After this date, "W" grade on your transcript in addition to the late fees.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - First.  Combined with: NBA 6921

  • 1.5 Credits GradeNoAud

  • 17848 NBA 4920   LEC 003

  • Enrollment limited to: Undergraduate Seniors and Juniors only. Add/Drop dates: January 16th – February 5th Deadline to drop February 5th at 11:59pm. Permission from faculty required to add/drop after February 5th. A late fee of $100.00 will be charged after February 5th. Deadline to drop without “W” March 18th. After this date, "W" grade on your transcript in addition to the late fees.

    Instructor Consent Required (Add)