HADM 6481

Last Updated

  • Schedule of Classes - September 10, 2024 10:17AM EDT
  • Course Catalog - September 10, 2024 9:19AM EDT
Global toggle of class tabs

Links for textbooks and Cornell Store open in new tab.

HADM 6481
Brand Management

Course information provided by the Courses of Study 2023-2024.

Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. This course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises, case studies, and guest speakers you will learn how to manage a brand for increased customer engagement, market advantage and profitability. We will cover key elements of brand management via presentations on key concepts, reading and discussing seminal brand management research, insights from guest speakers, and discussing hospitality brand case studies. Learning is assessed via in-class contributions, analysis of cases, and a final research paper.

When Offered Fall.

Permission Note Enrollment limited to EMMH students.

Satisfies Requirement Elective.

Outcomes
  • Students will learn how to manage a brand for increased customer engagement, market advantage and profitability.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits Graded

  • 18906 HADM 6481   LEC 001

    • R Online Meeting
    • Jan 22 - Mar 12, 2024

    • Dev, C

  • Instruction Mode: Distance Learning-Synchronous
    Enrollment limited to: Executive (EMMH) students.

    Department Consent Required (Add)