HADM 2410

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  • Schedule of Classes - September 10, 2024 10:17AM EDT
  • Course Catalog - September 10, 2024 9:19AM EDT
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HADM 2410
Marketing Principles

Course information provided by the Courses of Study 2023-2024.

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.

When Offered Fall, Spring.

Permission Note Enrollment limited to: non-NSHA students. Not open to: first-year or graduate students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  8476 HADM 2410   LEC 001

  •  
    • TR Malott Hall 253
    • Jan 22 - May 7, 2024

    • Erickson, S

  • Enrollment limited to: non-Nolan students. This course is not open to first-year students. A wait list is not being maintained for this class; enrollment is first come, first serve.

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  8477 HADM 2410   LEC 002

  •  
    • TR Ives Hall 105
    • Jan 22 - May 7, 2024

    • Erickson, S

  • Enrollment limited to: non-Nolan students. This course is not open to first-year students. A wait list is not being maintained for this class; enrollment is first come, first serve.