AEM 4015

Last Updated

  • Schedule of Classes - September 10, 2024 10:17AM EDT
  • Course Catalog - September 10, 2024 9:19AM EDT
Global toggle of class tabs

Links for textbooks and Cornell Store open in new tab.

AEM 4015
Customer Analytics and Strategy

Course information provided by the Courses of Study 2023-2024.

Aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students with how customer relationship management (CRM) can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of CRM through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, strategy, marketing and retailing, as well as for entrepreneurs.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: AEM 2400, AEM 2100 or equivalent.

Outcomes
  • Develop essential skills to collect, analyze, and act on customer information.
  • Identify how customer strategy creates value for organizations and customers.
  • Evaluate the success of the relationship management efforts.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: NBA 6340

  • 1.5 Credits GradeNoAud

  • 11289 AEM 4015   LEC 001

  •  

  • Prerequisite: AEM 2400 and AEM 2100 or equivalent.

Syllabi: none

  •   Seven Week - First.  Combined with: NBA 6340

  • 1.5 Credits GradeNoAud

  • 11362 AEM 4015   LEC 002

  •  

  • Prerequisite: AEM 2400 and AEM 2100 or equivalent.