NCC 4530

Last Updated

  • Schedule of Classes - April 4, 2023 12:09PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

NCC 4530
Marketing Management

Course information provided by the Courses of Study 2022-2023.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles.  A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.

When Offered Fall, Spring.

Comments This course can be used to fulfill a core course in the Undergraduate Business Minor.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: NCC 5530

  • 3 Credits GradeNoAud

  •  8575 NCC 4530   LEC 001

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  • Instruction Mode: In Person
    Enrollment limited to UG Seniors, Juniors, and Sophomores Only. Non-Johnson Students ONLY: Add/drop: January 17th at 9:00am to February 6th at 11:59pm. You may add or drop a full semester class after February 6th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 20th at 11:59pm you will also receive a "W" on your transcript in addition to the late fees. Comments: Similar in content to M.B.A. core course NCC 5030. This course can be used to fulfill a core course in the Undergraduate Business Minor.