NBA 6921

Last Updated

  • Schedule of Classes - April 4, 2023 12:09PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

NBA 6921
Artificial Intelligence for Marketing Strategy

Course information provided by the Courses of Study 2022-2023.

This course introduces students to machine learning techniques used in business applications to draw managerial insights from data. The methods that would be covered include logistic regression, classification trees, clustering, and neural networks. Students will learn to apply these methods in a wide range of settings such as marketing, finance, healthcare and other business areas, and will gain hands-on experience through assignments and a group project. 

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: NBA 4920

  • 1.5 Credits GradeNoAud

  • 17314 NBA 6921   LEC 001

  • Instruction Mode: In Person
    Open to Johnson GM and Graduate Students ONLY. Undergrads should enroll in NBA 4920 Add/Drop Dates: January 17th at 9:00am to January 30th at 11:59pm. You may only add or drop a first-half class after January 30th with permission of the faculty AND a late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after February 20th at 11:59pm you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. This course is a Management Science Elective.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 4920

  • 1.5 Credits GradeNoAud

  • 17315 NBA 6921   LEC 002

  • Instruction Mode: In Person
    Open to Johnson GM and Graduate Students ONLY. Undergrads should enroll in NBA 4920 Add/Drop Dates: January 17th at 9:00am thru January 30th at 11:59pm with an additional Add/Drop period beginning March 15th at 9:00am to March 22nd at 11:59pm. You may add or drop a second-half class after March 22nd with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 12th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required. This course is a Management Science Elective.

    Department Consent Required (Add)