NBA 6910

Last Updated

  • Schedule of Classes - April 4, 2023 12:09PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

NBA 6910
Physical Product Entrepreneurship

Course information provided by the Courses of Study 2022-2023.

The Physical Product Entrepreneurship course introduces students to the renaissance in physical product development created by the emergence of new desktop manufacturing technologies, small-scale production, and internet based market aggregation all combined with Lean Startup principals. Unlike an engineering course that focuses on the "nuts and bolts" of creating a physical product this course will examine the creation of the product business itself rather than the actual device. This course is appropriate for the student exploring the creation of a hardware startup as well as students pursuing a career in product management at a physical product company. In this course, students will form teams and take a product idea through all stages of product development - business model development, prototyping, funding, manufacturing and fulfillment. Topics covered will include current product development ecosystem, Intellectual property, manufacturing and materials, scaling, roles, core documentation, and more.

When Offered Spring.

Comments The course will provide both classroom lectures/discussions and hands on exploration.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits Opt NoAud

  • 11501 NBA 6910   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Johnson MBA, Graduate students and Undergraduate Seniors and Juniors Only ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to change grade option: February 20th, 4:00PM. Add/Drop Dates: Johnson Students – January 17th at 9:00am to January 30th at 11:59pm. You may only add or drop a first-half class after January 30th with permission of the faculty AND a late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after February 20th at 4:00PM you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. This course is a Management Science Elective.

    Department Consent Required (Add)