NBA 6682

Last Updated

  • Schedule of Classes - April 4, 2023 12:09PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

NBA 6682
Crisis Communications for Business Leaders

Course information provided by the Courses of Study 2022-2023.

Business leaders today constantly face crises that threaten their company's reputation. Such defining moments require effective crisis communication to mitigate negative effects, build trust with the organization's internal and external audiences and navigate through the crisis gracefully and effectively towards resolution. In this course you will learn to anticipate and appreciate the complexities and challenges of brand reputation management during a crisis and develop strategies and techniques to communicate with various constituencies, especially the media/public, employees and major stakeholders. You will apply principles of effective crisis communication management through a simulation, and will develop message maps for emergency and other crisis scenarios. Course work includes readings, case analyses, and simulations.

When Offered Fall, Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 11789 NBA 6682   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Johnson and Graduate Students *Must Attend First Class* Add/Drop Dates: Johnson Students January 17th at 9:00am thru January 30th at 11:59pm with an additional Add/Drop period beginning March 15th at 9:00am to March 22nd at 11:59pm. You may only add or drop a second-half class after March 22nd with permission of the faculty AND a late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 12th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)