NBA 6260

Last Updated

  • Schedule of Classes - April 4, 2023 12:09PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

NBA 6260
Consumer Behavior

Course information provided by the Courses of Study 2022-2023.

How do you grab people's attention, increase someone's motivation, or boost customer satisfaction? Drawing on psychology, marketing, and economics, this course provides future managers, analysts, consultants, and advisors with strategic insights for influencing customer behavior within and outside of traditional marketing problems. By the end of this seven-week course, students will be able to (1) analyze theoretical and empirical findings on consumer behavior and (2) apply these insights to provide novel recommendations for how companies can change customer behavior. Along the way, students will be challenged to think differently about how people arrive at the judgments and choices they do, and how these choices ultimately affect their well-being. Students will also be able to assess themselves as a target of influence from marketers and media, gaining insights into their own decisions and behavior. The premise of the course is that understanding consumer psychology has powerful business and personal implications.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 17517 NBA 6260   LEC 001

  • Instruction Mode: In Person
    Johnson MBA, Graduate and UG Seniors Students Only. Add/Drop Dates: January 17th at 9:00am to January 30th at 11:59pm. You may only add or drop a first-half class after January 30th with permission of the faculty AND a late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after February 20th at 11:59pm you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 17518 NBA 6260   LEC 002

  • Instruction Mode: In Person
    Johnson MBA, Graduate and UG Seniors Students Only. Add/Drop Dates: January 17th at 9:00am to January 30th at 11:59pm. You may add or drop a first-half class after January 30th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after February 20th at 11:59pm you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.

    Department Consent Required (Add)