NBA 6220

Last Updated

  • Schedule of Classes - April 4, 2023 12:09PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

NBA 6220
Marketing Strategy

Course information provided by the Courses of Study 2022-2023.

This course will help you build and defend a great business. A strong business leader has to make smart, strategic marketing decisions, create and present a plan to get people on board, and then execute. You will learn about all of these steps in the course, as we review a range of topics including marketing fundamentals, new business strategy, established business strategy, brand portfolio strategy, and more. In doing so, we will build on the core marketing course and other marketing classes, in addition to introducing new concepts. The material for this course will help you analyze and understand businesses, develop and gain support for your marketing strategies and ultimately deliver strong results. 

When Offered Fall.

Prerequisites/Corequisites Prerequisite: NCC 5030.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 19793 NBA 6220   LEC 001

  • Instruction Mode: In Person
    Enrollment Limited to Johnson MBA students, Johnson MPS students Add/Drop Dates: January 17th at 9:00am thru January 30th at 11:59pm with an additional Add/Drop period beginning March 15th at 9:00am to March 22nd at 11:59pm. You may only add or drop a second-half class after March 22nd with permission of the faculty AND a late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 12th you will also receive a "W" on your transcript in addition to the late fees.

    Department Consent Required (Add)