NBA 6200

Last Updated

  • Schedule of Classes - April 4, 2023 12:09PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

NBA 6200
Marketing Research

Course information provided by the Courses of Study 2022-2023.

The course is aimed at students who are interested in pursuing activities in marketing strategy and analytics. The primary objective of this course is to provide students how marketing research can help drive strategic business and marketing decisions. Students will be exposed to the practical side of marketing research (e.g., research design, qualitative research, survey research, marketing analytics) through case studies, hands-on exercises, and projects. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: NCC 5010, NCC 5030, or equivalent.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  8363 NBA 6200   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Johnson MBA, Graduate Students, and Undergraduate Seniors and Juniors. Add/Drop Dates: January 17th at 9:00am to February 6th at 11:59pm. You may only add or drop a full semester class after February 6th with permission of the faculty AND a late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 20th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. This course counts as a Management Science Elective.

    Department Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  8364 NBA 6200   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to: SPMI Immersion students only* This course is a Management Science Elective.

    Department Consent Required (Add)