NRE 5220

NRE 5220

Course information provided by the Courses of Study 2021-2022.

This sequence of two half-semester courses is designed to introduce students to the key questions and quantitative models and estimation methods commonly used in marketing. Specifically, the course has two main objectives: (1) to acquaint students with research questions, state-of-the-art modeling approaches and key findings, and (2) to enable students to build quantitative models to address research questions. All topics covered in the courses are empirical in nature. Class will be a combination of lectures, discussion of assigned articles, and presentations of research proposals.

When Offered Fall, Spring.

View Enrollment Information

Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12839 NRE 5220   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Non-Johnson Graduate Students ONLY. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload.