NBA 5770

Last Updated

  • Schedule of Classes - February 7, 2022 11:35AM EST
  • Course Catalog - January 18, 2022 1:31PM EST

NBA 5770
Entrepreneurship in Creative Industries

Course information provided by the Courses of Study 2021-2022.

This course is focused on strategies for creating and growing market-leading firms in various creative industries. We will analyze business cases of such market-leaders in a wide range of creative industries such as art, fashion, film, food, music, publishing, and theater to explore and understand the economic, organizational, and sociological underpinnings of entrepreneurship, markets, and culture. The course is targeted towards students who are interested in creative work and creative industries and are inspired to start, work or consult for, or invest in large and small creative, high-impact firms. The course may also interest students more broadly seeking to understand how firms offering radical innovations can create new markets by addressing the entire market ecosystem.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits Opt NoAud

  • 12875 NBA 5770   LEC 001

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  • Instruction Mode: In Person
    Enrollment limited to: Johnson, Graduate students and Undergraduate Seniors ONLY. ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Add/Drop Dates: Johnson Students January 18th at 8:00am thru February 7th at 11:59pm with an additional Add/Drop period beginning March 16th at 8:00am to March 23rd at 11:59pm. You may add or drop a second-half class after March 23rd with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 13th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Deadline to change the grading basis for Student Option classes: