NCC 5530

Last Updated

  • Schedule of Classes - May 15, 2019 12:56PM EDT
  • Course Catalog - March 4, 2019 1:00PM EST

NCC 5530
Marketing Management

Course information provided by the Courses of Study 2018-2019.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles.  A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.

When Offered Fall, Spring.

Comments Non-Johnson School students only. Similar in content to M.B.A. core course NCC 5030.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 15761 NCC 5530   LEC 001

  • *Open to Non-Johnson Grad, UG Srs/Jrs Only Non-Johnson Students ONLY: January 15th at 8:00am to February 5th at 4:00pm. You may add or drop a full semester class after February 5th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 19th you will also receive a "W" on your transcript in addition to the late fees.

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