NBA 6090

Last Updated

  • Schedule of Classes - June 19, 2018 12:09PM EDT
  • Course Catalog - March 23, 2018 2:31PM EDT

NBA 6090
Digital Marketing

Course information provided by the Courses of Study 2017-2018.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager.  Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms.  I will cover this using a mixture of case studies, lectures, and guest speakers.  My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 15758 NBA 6090   LEC 001

  • *GM, Grad and UG Sr/Jr Students Only* Add/Drop Dates: Johnson Students January 16th at 8:00am thru February 7th at 4:00pm with an additional Add/Drop period beginning March 19th at 8:00am to March 26th at 4:00pm. Non-Johnson Students: March 23th at 8:00am to March 26th 4:00pm. You may add or drop a second-half class after March 26th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 16th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 15759 NBA 6090   LEC 002

  • *GM, Grad and UG Sr/Jr Students Only* Add/Drop Dates: Johnson Students January 16th at 8:00am thru February 7th at 4:00pm with an additional Add/Drop period beginning March 19th at 8:00am to March 26th at 4:00pm. Non-Johnson Students: March 23th at 8:00am to March 26th 4:00pm. You may add or drop a second-half class after March 26th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 16th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

    Department Consent Required (Add)