NBAY 5770

Entrepreneurship in Creative Industries

Course Description

Course information provided by the Courses of Study 2016-2017.

The venture capitalist Arthur Rock once said, "I prefer to invest in companies that change the way we live and think." This course is focused on strategies for creating and growing such companies: entrepreneurial leaders in the creative industries. Firms in creative industries, play a role in every aspect of our lives, and influence many physical and psychological aspects of our lives, from what we eat and wear to how we entertain ourselves, but markets for cultural goods are complex and difficult to navigate. Entrepreneurs must, therefore, understand the economic sociology of the cultural market and ecosystem in order to capture economic value, a process that recursively relates to cultural norms. At the same time, the creative industries are seen by some as the last frontier for technological innovations, where many of the gains made in other sectors by pioneering entrepreneurial leaders, have not yet been realized. This course will examine why this is the case by shedding light on the underlying economic, social, and cultural rules and norms that govern the structure and functioning of these markets, in order to derive strategies and business models for entrepreneurial success. These firms thus capture economic value by transforming cultural norms in ways that appear to, and sometimes do, change the way we think and live. This course will analyze business cases of such market-pioneers in a wide range of creative industries such as art, fashion, film, food, music, publishing, and theater to explore and understand the economic, organizational, and sociological underpinnings of entrepreneurship, value(s), markets, and culture.

When Offered Spring.

Permission Note Enrollment limited to: students at Cornell Tech.

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