NBA 6690

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  • Schedule of Classes - October 16, 2017 11:09AM EDT
  • Course Catalog - June 14, 2017 7:15PM EDT

NBA 6690
Building a Consumer Internet Business

Course information provided by the Courses of Study 2016-2017.

In today's world, it is hard to imagine any consumer-facing business at scale that does not use the internet as part of its core operations around attracting and engaging users, and generating revenue. Even traditionally "offline" industries, such as transportation and education, have been deeply disrupted by the deployment of consumer-facing internet services, by both new entrants and incumbents. This course looks at key established themes relevant to building a successful consumer internet business and makes the assertion that many or all of these will be relevant for any consumer-facing business - if not today, then in the near future.

When Offered Spring.

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Syllabi: none

  •   Seven Week - First. 

  • 1 Credit Opt NoAud

  • 15387 NBA 6690   LEC 001

  • Students can drop after the FIRST CLASS ONLY - by sending an email to the Johnson School Registrar's Office at gm-registrar@cornell.edu prior to the start of the 2nd class meeting. There is a late fee of $100.00 for each add or drop transaction after the 1st class meeting. You will receive a "W" on your transcript in addition to the late fees after the 1st class meeting. **S/U or Letter Grade Only - NO AUDITS ALLOWED** Deadline to Change Grading Basis February 10th at 4:00pm Add/Drop Dates: Johnson Students – January 17th – February 8th Non-Johnson Students – February 2nd - February 8th

    Department Consent Required (Add)