NBA 6682

Last Updated

  • Schedule of Classes - October 16, 2017 11:09AM EDT
  • Course Catalog - June 14, 2017 7:15PM EDT

NBA 6682
Crisis Communications for Business Leaders

Course information provided by the Courses of Study 2016-2017.

Business leaders today constantly face crises that threaten their company's reputation. Such defining moments require effective crisis communication to mitigate negative effects, build trust with the organization's internal and external audiences and navigate through the crisis gracefully and effectively towards resolution. In this course you will learn to anticipate and appreciate the complexities and challenges of brand reputation management during a crisis and develop strategies and techniques to communicate with various constituencies, especially the media/public, employees and major stakeholders. You will apply principles of effective crisis communication management through a simulation, and will develop message maps for emergency and other crisis scenarios. Course work includes readings, case analyses, and simulations.

When Offered Fall, spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits S/U NoAud

  • 16645 NBA 6682   LEC 001

  • * Must Attend First Class* ******MAXIMUM TWO ABSENCES ALLOWED****** Add/Drop Dates: Johnson Students – January 17th – February 8th Non-Johnson Students – February 2nd - February 8th You may add or drop a first-half class after February 8th only with permission of the faculty. A late fee of $100.00 will be charged to your bursar account, for each add or drop transaction. If you are dropping after February 22nd you will also receive a “W” on your transcript in addition to the late fee.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 17834 NBA 6682   LEC 002

  • ** MUST ATTEND FIRST CLASS ** Add/Drop Dates: Johnson Students – January 17th – February 8th Non-Johnson Students – February 2nd - February 8th You may add or drop a first-half class after February 8th only with permission of the faculty. A late fee of $100.00 will be charged to your bursar account, for each add or drop transaction. If you are dropping after February 22nd you will also receive a “W” on your transcript in addition to the late fee.

    Department Consent Required (Add)