NBA 6340

Last Updated

  • Schedule of Classes - October 16, 2017 11:09AM EDT
  • Course Catalog - June 14, 2017 7:15PM EDT

NBA 6340
Customer Strategy and Analytics

Course information provided by the Courses of Study 2016-2017.

The course is aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students how customer relationship management (CRM) can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of CRM through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 16694 NBA 6340   LEC 001

  • GM, GR UG Srs/Jrs. Only Add/Drop Dates: Johnson Students – January 17th – February 8th Non-Johnson Students – February 2nd - February 8th You may add or drop a first-half class after February 8th only with permission of the faculty. A late fee of $100.00 will be charged to your bursar account, for each add or drop transaction. If you are dropping after February 22nd you will also receive a “W” on your transcript in addition to the late fee.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 16695 NBA 6340   LEC 002

  • This Section for GM and Grad Students Only Add/Drop Dates: Johnson Students – January 17th – February 8th Non-Johnson Students – February 2nd - February 8th You may add or drop a first-half class after February 8th only with permission of the faculty. A late fee of $100.00 will be charged to your bursar account, for each add or drop transaction. If you are dropping after February 22nd you will also receive a “W” on your transcript in addition to the late fee.

    Department Consent Required (Add)