NBA 6200

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  • Schedule of Classes - October 16, 2017 11:09AM EDT
  • Course Catalog - June 14, 2017 7:15PM EDT

NBA 6200
Marketing Research

Course information provided by the Courses of Study 2016-2017.

Deals with marketing research as a critical support function in corporations. The broad objective is to provide a fundamental understanding of marketing research methods employed by better-managed firms or proposed by leading academicians. The course is aimed at the manager, the ultimate user of marketing information, who is responsible for the scope and direction of research activities involved in obtaining, analyzing, and interpreting results of research. Covers the use of secondary sources of marketing information as well as qualitative research for designing studies and collecting primary data. Students are exposed to up-to-date methods in research design, qualitative research, measurement, data collection, and analysis. The emphasis is more on evaluating research methods and on interpretation and use of results, and less on mathematical derivations. Students are also exposed to the practical side of marketing research through case studies, problem sets, and projects.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: NCC 5010, NCC 5030, or equivalent.

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Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 13189 NBA 6200   LEC 001

  • Open to GM, Grad Students UG Seniors/Juniors. Add/Drop Dates: Johnson Students – January 18th at 8:00am to February 8th at 4:00pm. Non-Johnson Students: February 2nd at 8:00am to February 8th at 4:00pm. You may add or drop a full semester class after February 8th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 22nd you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.

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