HADM 3470

Last Updated

  • Schedule of Classes - October 16, 2017 11:09AM EDT
  • Course Catalog - June 14, 2017 7:15PM EDT

HADM 3470
Consumer Behavior

Course information provided by the Courses of Study 2016-2017.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.

When Offered Fall, spring.

Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent introductory marketing course.

Comments Elective. Graduate students must enroll in HADM 6470.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6470

  • 3 Credits Opt NoAud

  • 13471 HADM 3470   LEC 001

  • Prerequisite: HADM 2430 or Intro Marketing course.

    Instructor Consent Required (Add)

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6470

  • 3 Credits Opt NoAud

  • 13556 HADM 3470   LEC 002

  • Prerequisite: HADM 2430 or Intro Marketing course.

    Instructor Consent Required (Add)